For a long time there has been a hole in international development and business as mission in the area of sales training.
I was excited to be introduced to the Whitten & Roy Partnership recently over lunch by one of its consultants. There are so many great organizations implementing ideas in the developing world that are not realizing their full marketing potential because of a lack of training in sales tactics or a sub-par sales plan. I've had many long conversations with a sales professional friend discussing the need for high-quality help in this area. A well thought out sales approach in developing communities can even be a force for bringing about systematic change in disadvantaged communities: This company is redefining sales tactics for the base of the pyramid SAN FRANCISCO — Scott Roy, co-founder of an international sales consultancy, was doing research for a potential client in Cambodia when he heard about a sales tactic he found appalling. A team tasked with selling toilets to families would roll into villages with a set of latrine components. In order to close th