Exploring the intersection of faith & entrepreneurship for disadvantaged communities.
Rochester Furniture Manufacturing Business Employs the Chronically Homeless
Get link
Facebook
X
Pinterest
Email
Other Apps
-
Hope Initiatives in Rochester, New York, seeks to address the causes of poverty in its community by employing and job-training individuals with significant employability issues in a faith-based program.
The organization operates a manufacturing business that produces 20,000 pieces of furniture a year as well as a local moving and storage business.
I was excited to be introduced to the Whitten & Roy Partnership recently over lunch by one of its consultants. There are so many great organizations implementing ideas in the developing world that are not realizing their full marketing potential because of a lack of training in sales tactics or a sub-par sales plan. I've had many long conversations with a sales professional friend discussing the need for high-quality help in this area. A well thought out sales approach in developing communities can even be a force for bringing about systematic change in disadvantaged communities: This company is redefining sales tactics for the base of the pyramid SAN FRANCISCO — Scott Roy, co-founder of an international sales consultancy, was doing research for a potential client in Cambodia when he heard about a sales tactic he found appalling. A team tasked with selling toilets to families would roll into villages with a set of latrine components. In order to close th...
"There are, it seems, two muses: the Muse of Inspiration, who gives us inarticulate visions and desires, and the Muse of Realization, who returns again and again to say "It is yet more difficult than you thought." This is the muse of form. It may be then that form serves us best when it works as an obstruction, to baffle us and deflect our intended course. It may be that when we no longer know what to do, we have come to our real work and when we no longer know which way to go, we have begun our real journey. The mind that is not baffled is not employed. The impeded stream is the one that sings." — Wendell Berry in Poetry and Marriage
Sometimes opportunity finds you. In 2003, Cherry Hills Community Church called Baby Bud's Director Dianne Sager with a question. The recovery organization that had been cleaning their facility had just closed and Cherry Hills needed a new partner. Would Baby Bud's be interested in cleaning the school at Cherry Hills? Normally a retail baby store would think twice about committing to a job completely unrelated to its core business. But Dianne had 20 years of experience managing a janitorial company prior to Baby Buds. She saw this as a new opportunity to employ more single moms. Within a couple of weeks, Baby Bud's added five single moms for a cleaning crew and Freedom Cleaning Services was born. Within a year, the business had grown to employ ten women with several other churches and commercial businesses as clients. One of the challenges to any business start-up is maintaining the focus on your core business when other opportunities arise. Sometimes it's good to pursue...
Comments