Thursday, May 28, 2009

AT&T Commercial Focuses on Faith Venture Toms Shoes

I define a faith venture as Christ-centered business that creates opportunity for individuals and communities rebuilding lives from addiction, homelessness, prison, or poverty. Right now, if you're watching television, it's hard to miss the AT&T ads that profile one such faith venture: Toms Shoes.

This innovative for-profit business was built on the simple premise of giving away a pair of shoes to disadvantaged children in Argentina for each pair of shoes sold. The idea has spawned a growing "One for One" movement that has captured the interest of the media and resulted in providing over 140,000 pairs of shoes for disadvantaged children. The company has a goal of 300,000 pairs in 2009.

Blake Mycoskie shares his passion and his faith in an inspiring interview at the 2009 Q Conference in Austin. Below is a behind the scenes look at the making of the AT&T ad. Blake also writes an inspiring blog.

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